MUMBAI: AMC Networks International, a subsidiary of AMC Networks Inc., has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including AMC Global, SundanceTV Global and locally recognized channels in various programming genres in more than 140 territories and countries worldwide. Based in New York, he will continue to report to Ed Palluth, Executive Vice President, Global Distribution, AMC Networks International.
AMC Networks International (AMCNI), the global division of AMC Networks, delivers entertaining and acclaimed programming that reaches subscribers in more than 140 countries and territories, including Africa, Asia, Europe, Latin America and the Middle East.
Palluth commented, “As we continue to enjoy outstanding growth around the world, bringing AMCNI’s globally renowned, high quality programming to more and more viewers, I’m very excited to see an executive of Géraud’s calibre apply his expertise across our entire portfolio of brands. As an accomplished strategist with a wealth of experience, Géraud’s particular skill in identifying innovative global and local marketing opportunities will see him play an expanded role in our rapid expansion.”
Alazard has an extensive background in international marketing and distribution. Prior to joining AMC Networks International, he served as managing director at PureScreens in Paris, France where he spearheaded the roll-out of The Museum Channel on European pay-TV platforms. Previously, Alazard served as Director of Marketing, Sales and Business Development at Televista, which operates French lifestyle channel Vivolta. He has also held positions at A+E Television Networks in the US and Germany. He holds a MS in International Corporate Strategy from ESSEC Business School, Thunderbird Graduate School and a BS in Politics and Management from Sciences-Po Paris, Heidelberg Universität.
Last month, AMC Networks International announced that it is significantly boosting its regional growth in key markets with channel launches and new distribution deals across its brand portfolio. Networks including AMC, which has created some of the most successful television series of the last decade, are launching on key pay-TV operators in Latin America, Central and Eastern Europe, Iberia and Africa to serve audiences with award-winning programming across multiple genres.
