MUMBAI: Reliance Broadcast Network Limited (RBNL) has appointed Vikas Khanchandani as chief business officer.

With over 20 years of experience working across digital, television, ad and media technology, Khanchandani will be responsible for driving strategic business initiatives – new technologies and customer engagement. He will be reporting to RBNL COO Ashwin Padmanabhan.

On the development, Padmanabhan said, “We are happy to have Vikas on board who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.”

Prior joining to RBNL, Khanchandani was the co-founder of AIDEM Ventures where he played the dual role of managing existing businesses of AIDEM even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company.

He was also the part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with Star India as a key member of the strategic planning and management team which worked on sales strategies for the Network’s channels.