MUMBAI: BR Chopra productions' BR TV has three shows in the top 10* list (all homes 4 years plus) as per TAM ratings for Week No 29 (13 July to 19 July). The same three shows are amongst the Top 5 in the target group of females SEC ABC 15 years plus for the same week.
As per the statistics provided by BR TV's marketing agency Reasonable Advertising, the programmes in the Top 5 list for Week 29 include Aap Beeti (Saturday, 19 July, 21:30 pm to 22:23 pm); Do Khiladi (Sunday, 13 July, 9:32 am to 9:59 am); and Vishnu Puran (Sunday, 13 July, 9:02 am to 9;31 am). All these programmes are aired on DD1 (Doordarshan National Network).
In fact, the new avatar of Vishnu Puran (Ram Avatar) made its debut since 22 June 2003 onwards after a break of four weeks. (The earlier Vishnu Puran was a repeat of the show already telecast on a C&S channel). However, the new original series of Vishnu Puran airs for 30 minutes on Sundays (9:02 am to 9:31 am).
BR TV simultaneously launched its new programme Do Khiladi (Sundays 9:32 am to 9:59 am) that is billed as an action thriller cum detective series.
BR Films managing director Ravi Chopra is elated with the success of his company's shows. "The recent successes of shows such as Aap Beeti has also actually given a fillip to DD's declining viewership. The ratings were languishing at lower levels with TVRs touching a low of seven. We have consistently delivered higher TRPs," adds Chopra.
The following are the details of BR TV programmes in the target audience females SEC ABC 15 years plus (Source TAM) for Week 29 (13 July to 19 July)
* The second ranked Hindi film telecast on Friday, 18 July 2003 has not been considered and the rankings of shows and serials have been considered.
Ranking in Top 10 list*
BR TV Serial
Reach (000s)
TVR
No 1
Aap Beeti
2,950
9.49
No 4*
Vishnu Puran
1,894
6.1
No 5*
Vishnu Puran
1,867
6.01
The following are the details of BR TV programmes in the target audience All India 4 years Plus Week 29 (13 July to 19 July)
* The second ranked Hindi film telecast on Friday, 18 July 2003 has not been considered and the rankings of shows and serials have been considered.
Ranking in Top 10 list*
BR TV Serial
TVR
No 1
Aap Beeti
10.4
No 9*
Vishnu Puran
6.9
No 10*
Do Khiladi
6.8
Reasonable Advertising managing director Anoop Wadhwa says: "BR TV shows such as Aap Beeti and Vishnu Puran have been dominating the Top 100 lists since several months in a row. Even the newer offerings such as Do Khiladi have taken premier positions in the Top 100 lists."
The BR TV shows have managed to get substantial advertising for the new shows. Reasonable Advertising VP marketing SA Khan says: "All the top 30 advertisers on DD are advertising in our shows. The list includes names such as P&G, Godrej, Cavin Kare and Dabur amongst others. In fact, we have clinched new clients such as Kundan Oil and Kalyani Sharp."
However, sources in the ad industry say that Hindustan Lever Limited (HLL) has pulled off the BR TV shows because the production house hasn't given the discounts demanded by HLL's buying agency MindShare Fulcrum.
