MUMBAI: Zee News has announced that Bollywood star Amitabh Bachchan has lent his support for the channel’s campaign ‘Love for the Nation’.

Through the campaign, the channel will attempt to appeal to the youth to make them realise their responsibility towards the nation. Zee News also will encourage the youth to make India their ‘first love’.

Bachchan said, “I am an Indian, nationalism is my religion. We are Indians and we should be proud of it. We are known today because of our nation. Our first love is our country. Come let us all join hands and express our gratitude and love towards our Motherland, she truly deserves it.”

As part of the campaign, Zee News is organising a series of musical concerts to spread the message of ‘Love for the Nation’ across the citizens of the country. Through the medium of music and dance, the channel will attempt to appeal to the youth to not only realise their responsibility towards the nation but will also encourage them to make India their ‘first love’, the channel said in a statement.