New Delhi, June 10, 2006 - Zee News, country’s leading hindi news channel reigns a strong no. 2 position. After the recently changed look of the channel things sure seem to be going bright which is reflected well in the ratings.

The graphics primarily uses red and blue to add to its distinctiveness and is designed to imply a sense of urgency and importance while maintaining subtleness at the same time. The new sets and the styling of the anchors added to the sophisticated look of the channel, something that has been well appreciated by the viewers.

With Zee News donning a new look, the ratings of the channel have soared. As per the TAM ratings over the past 4 weeks, Zee News has been very high on numbers. The channel is leading in Delhi, U.P 1Mn + and is also doing well in M.P and Punjab. The latest TAM data for Week 29, ending 22nd July, shows on Zee News secured Channel Share of 20% in SEC

ABC M 15+: HSM.

Commenting on the occasion Mr.Laxmin Goel, Director Newsgroup said “ In our endeavors to rediscover the channel's potential, Zee News has been given a fresh look and feel. This has helped the channel to improve upon certain other aspects like graphics, styling of the anchors and other small details which are not obvious on the screen but plays a significant role in the viewing quality. I am happy to announce that Zee News has really been able to further improve its prompt and accurate reporting. Ratings are certainly an important aspects of measuring the rate of success in which Zee News has been consistent in maintaining its second position over the past few weeks without forgetting to carry out the responsibility towards the nation and our fellow citizens successfully”.

The consistent good performance can be attributed to the focused approach of Zee News in understanding the pulse of the viewers and delivering News that has kept the viewers engrossed. Among the notable endeavours of Zee News in the last week was the dedication that the channel showed in rescuing the little Prince stuck in a 60 ft deep pit. This story that was broken by Zee News reflected on the quest of the channel to show positive News in the downpour of the recent downbeat News.

For this initiative Zee News received over 4 lakh SMS besides the numerous phone calls, letters and Emails acknowledging the effort, a proof of the uplifting impact this story had on Indians worldwide. This direct feedback from the viewers beside the TAM ratings stand as true testimonials to the comprehensive coverage of Zee News.