MUMBAI: The news story on the rescue operation of The Prince of Kurukshetra had gripped the nation's media and particularly the Zee News. The Hindi news channel has now tied up with the online game portal Games2win (g2w) to launch a game on The Prince of Kurukshetra, with a mission to save Prince.
The game will be promoted it through its channel. In the near future, in partnership with Games2win, Zee News will offer the Prince of Kurukshetra game on mobile phones soon.
The game has been templated in a the same setting of Kurukshetra. The game is enveloped on rescuing a boy that has fallen into a deep well. The challenge of the game is to correctly build a completely connected shaft using the varying types of pipe shapes provided and placing them in the correct grids of the underground map.
According to an official release, upon completion of Level 1, the player is challenged further to complete Level 2 and 3 that increases considerably in complexity and difficulty. Also, a timer measures how fast a player can complete the levels. For consumers who get stuck, they can always ‘reset’ their scores. The game has been conceptualized, created and powered by games2win and will be exclusively premiered and featured on www.zeenews.com for the first three days of launch. It will later also be available on games2win.com.
Zee News AVP marketing Rohit Kumar said “We are very happy to partner with Games2win.com on this really innovative concept. Zee News is one the most watched Hindi News Channels in the country and ideas like these make our viewers ‘participate’ in the content we show. This is a great synergy between passive and interactive viewer involvement.”
Games2win founder Alok Kejriwal says, “This is a pioneering concept we have created with Zee News where an Indian thematic and current topic has been converted into a very interactive online game that will be promoted by a news channel to drive participation on their website. We believe that the fusion of TV with interactivity is best represented with ideas like this and g2w is proud to be pioneering this concept”
