MUMBAI: RadioActive Pvt Ltd, the newly established independent radio consultancy company has tied up with Xavier Institute of Communications (XIC) to launch two radio training courses - Certificate in Radio Programming Management and Certificate in Radio Announcing and Presentation - at the XIC campus, Mumbai.

The introduction of these courses is the first of many endeavors by the RadioActive - XIC alliance. The association aims to create a single radio identity that will be recognized by the industry through out India, states an official release.

Lectures will be conducted thrice a week: Mondays, Wednesdays and Fridays from 6 pm - 9 pm at XIC. Priced at Rs. 50,000 per course, a Certificate in Radio Programming- Management is available to graduate and postgraduate students. Creative potential, high motivation and organization skills are also required. The Certificate in Radio Presentation and Announcing is open to all with effective communication skills. There will be a mandatory screening interview for all candidates.

The certificate course in Radio Programming and Management will delve more specifically into modules such as the role of programming in radio, designing the station, music and its relationship to programming, management in programming, methodologies and use of research tools and programming tools.

The Certificate course in Radio Presentation and Announcing will emphasize on giving its students a comprehensive understanding of the role of radio jocks, developing on air communication and presentation, writing for radio and mastering on air broadcast systems among others and finally culminate with the development of a demo tape.

Each course has been designed to equip students with theoretical and practical knowledge along with the necessary skill sets and best practices needed to excel in this industry. The courses conduced over a period of four months (150 hours) are scheduled to commence on September 1st, 2006. Comprising a total of 50 lectures each, the first 24 lectures will be common to both batches and then followed by specialisation, the release adds.

"The underlying rationale behind such an alliance is to design commercial broadcast training courses and place course contents that will equip people with the necessary skills needed to meet the talent demand that the industry is likely to face", says RadioActive Pvt. Ltd. founding partner Erica D'Souza.