MUMBAI: Satellite radio firm WorldSpace has launched its subscription service in four more Indian markets- Goa, Jaipur, Nagpur, and Trivandrum.

Collectively representing a population of over 6.2 million, including approximately 2.6 million consumers who fall into WorldSpace's targetted listener base, the new market launches expand the company's target market penetration to nearly 38 million consumers nationwide.

To ensure ready access for subscribers in the new service areas, WorldSpace satellite radios are already available in nearly 100 retail outlets across the markets, with more expected in the near term.

WorldSpace COO Andy Ras-Work said, "WorldSpace continues to gain traction across India, and service availability in these burgeoning markets enables us to reach more Indian residents than ever before. These new members of the WorldSpace community will undoubtedly be pleased with the network's expansive content diversity, including national, international and local music, news and entertainment, whenever and virtually wherever they want it."

WorldSpace provides more than 40 channels of digital quality programming to the subcontinent of India, spanning a wide range of musical genres, news, sports and information. Its Indian programming includes two Indian classical channels -- Shruti (Carnatic) and Gandharv (Hindustani), as well as regional Indian channels -- Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) Spandana (Telugu) and Tunak Punjabi (Punjabi).

These commercial-free services and more are now available to subscribers in more than 14 markets throughout the country.