MUMBAI: Cotelligent, Inc. yesterday announced that its wholly owned subsidiary - Watchit Media, Inc. is launching Watchit Convention News (WCN), a unique television product focused on presenting same-day coverage of conventions and conferences in major US markets.
The company produces WCN to bring dynamic video coverage to private television networks. Watchit Media currently narrowcasts video content to 45 gaming casinos and approximately 50,000 hotel rooms in Nevada, California, New Jersey, Mississippi, Indiana, Oregon and Louisiana.Cotelligent chairman and CEO James Lavelle said, "In January, we had issued a release defining our marketing strategy for Watchit which included the televised coverage of major conventions and conferences initially in Las Vegas, then to other major US markets. Over the past several months, our market research and analysis has confirmed that there is a significant opportunity for WCN to bring entertaining, informative, educational and influential televised programming to this unaddressed market."
In conjunction with conventions and conference organisers and major convention facilities, WCN will offer hotel guests, attendees, exhibitors and the convention facility a way to expand their reach during the convention. Watchit Media currently presents its video content to 21 hotels in the Las Vegas market and hopes that WCN will be an exciting new way to add value to its hospitality customers and to improve their guest's experience.
"Our customers are looking for creative ways to improve the guest experience and generate more revenue," said Lavelle. "We view each hotel as having the capacity to run a Watchit private video network. The private video network of the future will give the hotel the ability and flexibility to include its own advertising and program content with highly profiled custom television programming like WCN."
In addition to its private network convention coverage, Watchit also announced the introduction of FINDIT, its fully indexed digital convention floor plan and map guide. FINDIT provides convention attendees with a new computerised tool to facilitate the process of viewing exhibitor products and services, identifying those of greatest interest and mapping the clearest path getting the most out of the convention experience. FINDIT can be accessed by the convention attendee via the Internet on their computer or PDA and is also available on DVD.
"FINDIT represents the first demonstration of our ability to take advantage of the convergence of Internet, video media and wireless technology to improve the way things are done. And the applications for this convergence are just beginning to be revealed," said Lavelle.
