MUMBAI: W, the most trusted Indian women’s wear brand, announced the appointment of Focus Circle Brands Pvt. Ltd. as the new creative agency.

Established in 1997, Focus today has emerged as an Integrated Brand Communications agency. Recognized as one of the fast emerging home-grown entities, Focus develops integrated strategies aimed at providing business solutions to its clients.

Speaking on the association with Focus Circle Brands, Mr. Anant Daga, CEO, TCNS Clothing Pvt. Ltd., said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

Commenting on the association with W, Rahool Talukdar, National Creative Director of Focus Circle Brands said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The Brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.