MUMBAI: Triveni Media, part of the Rs 30 billion Triveni Group, is likely to operate its set of news channels under the brand name 'Voice of India', sources say.

However Triveni Media CEO Rahul Kulshreshtha refused to divulge any details. He said, "We are working on the name of the channels. We are planning to launch the Hindi and Bengali news channel by early next year."

Meanwhile Triveni Media has tied up with Kolkata-based production house Sukriti Productions to outsource all its content for the proposed Bengali news channel. Sukriti Productions executive director Abhijeet Dasgupta said, "We will provide complete content to the Bengali news channels. Apart from it, we will also provide West Bengal related content to the other news channels that Triveni is going to roll out."

Sukriti Productions has been in content production with a news show Khobor Akhon which it co-produced with TV Today Network Ltd. Currently the show is off air.

As reported earlier by Indiantelevision.com, Triveni Media plans to set up 18 channels with an investment of Rs 2 billion for Rajasthan, Madhya Pradesh, Chattisgarh, Himachal Pradesh, Haryana, Maharasthra, Punjab and West Bengal markets within two years.