MUMBAI: The genre called sitcom is suddenly in demand in the US. Cable networks HBO and FX are looking forward to establish a toehold in the most conventional form of comedy in the coming TV season.

The idea is to capitalise on the reduction in the number of network sitcoms for the coming season, according to the channels.

HBO executive VP original programming Carolyn Strauss discussed the network's plans to develop its first multi-camera comedy Thursday at the Caucus for Television producers, writers and directors third annual luncheon, where the panelists reviewed the just-concluded TV season.

Strauss is quoted in media reports as saying the network will have to keep some guidelines in mind while choosing sitcoms. "I don't think every sitcom is right for HBO, but I think there is a whole world of sitcoms that the networks won't do," said Strauss.

According to FX prexy-CEO Peter Liguori, broadcasters' current downplaying of sitcoms will provide FX with an opportunity to enter the comedy realm.