NEW DELHI: Ahead of the West Bengal elections, TV9 Network has made a strategic move by launching TV9 Bangla, a 24x7 news channel beaming out of Kolkata. The channel has the brand promise of Prothom thekei prothom, a Bengali approximation for “a leader from birth."
TV9 Bangla is the sixth language news channel from the house of TV9 including TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh.
TV9 Network CEO Barun Das said, “Inspired by its glorious past and distinct regional pride, West Bengal is finally getting ready to resurrect and revive. And TV9 Bangla is here to chronicle this new development narrative with neutrality and world class presentation. We will be a game changer in this robust market.”
Explaining the rationale behind the channel going with the prothom pitch, Das said, “The word prothom signifies three broad elements – first it’s an allusion to West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”
West Bengal is already heading into election mode, and given the free flow of information, news viewership is bound to peak in this crucial time. TV9 Bangla marks a return to the good old style of neutral journalism – balanced perspective and fact-based reporting. “We believe this is a perfect opportunity for TV9 Bangla to establish its credentials and win the maximum share of voice,” added Das.
With the launch of TV9 Bangla, the network is looking to provide partners the best media solutions cutting across geographies and priority markets, said chief revenue officer Amit Tripathi. “We are proud to add another feather to our cap with TV9 Bangla. Thanks to our customer first approach and remarkable deliveries, we enjoy unstinted confidence of our advertisers which was further strengthened by the unprecedented success of TV9 Bharatvarsh., we. We are delighted that our esteemed advertisers from all over the country have already given a thumbs up to our Bangla by committing their support for the channel from day one.”
TV 9 Bangla business head Gautam Sarkar said, “We have a very experienced, efficient and energetic team that is capable of bringing forth this new chapter in the regional news broadcasting industry. Being unparalleled, indomitable and fearless, we promise to leave a lasting impression and be a trendsetter in the electronic and digital platforms. I am very confident that we will hit every TV screens of Bengal to be the No. 1 soon.”
