MUMBAI: Expanding its digital footprint in international markets, Times Network has entered a strategic partnership with Airtel TV to launch zoOm in Nigeria.

zoOm brings engaging, interactive and premium entertainment content through a widespread of offering including Bollywood music, Bollywood news, original shows, trends, lifestyle, and fashion.

The network packs real, conversational and multi-lingual entertainment, and caters to the content preferences of young Indian and South Asian viewers. The channel will now be accessible to all the subscribers of Airtel Nigeria on Airtel TV app, available on iOS and Android.

Times Network executive president & COO Jagdish Mulchandani said, “We are very excited for our maiden launch on Airtel Nigeria through Airtel TV. A pioneer in offering the best of Bollywood entertainment, zoOm is a legacy brand that has risen to become India’s one-stop youth entertainment destination. I am confident with this launch, we will cater to the preferences of the young Indian diaspora in Africa and offer them an exclusive opportunity to experience the best in class Bollywood and Indian entertainment content.”

Airtel Nigeria chief commercial officer Dinesh Balsingh said, “Airtel is committed to enriching and enhancing the Airtel TV platform so that it continues to deliver on its mandate of creating laughter, fun, happiness and excitement to our valued customers. This partnership with Times Network is yet another glowing testimony that we will not rest on our laurels even as we continue to implement our plans of making Airtel TV the one-stop platform for everything entertainment, sports and news in Nigeria.”

Bringing unlimited access to a diverse content library including music videos, Live TV, sports, news and more for its registered users, Airtel TV has over a million subscribers and is the fastest growing OTT platform in Africa.