Mumbai: Celebrating International Yoga Day, Times Hollywood Network- Movies NOW, MNX, Romedy NOW and MN+ has announced FIT UP, a special initiative that will motivate viewers to stay fit & active while watching their favorite Hollywood movies.

The Network has roped in Bollywood Actor and yoga expert, Sarah Jane Dias who will help viewers kickstart their fitness journey with some easy to do yoga asanas presented through a series of curated short videos which will play during the ad breaks between the 7 am to 7 pm movies across the channels. 

"With Work from Home becoming the new normal, restrained physical activity has been a major challenge to people’s mental and physical health. Starting this Yoga day, the ten-day long initiative will encourage viewers to perform ten different yoga asanas focussed to help relieve stress, anxiety and other common strains & sprains induced by the WFH environment," said the network in a statement.

Times Network, president, strategy and business head-news and english entertainment cluster, Vivek Srivastava said, “The COVID-19 pandemic has impacted our lives and redefined how we work, our lifestyle choices and triggered a significant increase in time spent in front of the TV screens. FIT UP is our endeavor to inspire viewers to take charge of their wellbeing and break free from sedentary lifestyles while continuing with the daily dose of entertainment. “

Dialling up the engagement quotient across digital platforms, Movies NOW, MNX, Romedy NOW and MN+ social media handles will host a series of interactive activities, which will help viewers stay informed and take a step closer to choosing a healthier life. Through Fit-Up IG AR Filter, consumers can recreate a yoga pose within the outline provided. As a part of the launch on Yoga Day, the channels will run an Instagram reel challenge, #FitUpwithSarah, a contest through which consumers can replicate the yoga asana posted by Sarah Jane Dias.