MUMBAI: Global market intelligence firm, Synovate has appointed Uday Kagal as its head of Mumbai branch operations.

Kagal will report into Synovate India MD Alok Shanker and will primarily be responsible for new sector forays and revenue generation for Synovate's largest branch office in India.

Kagal is backed with 19 years of experience in market research in different capacities - both on the agency and client side. So, apart from stints with erstwhile Marg (now, ACNielsen Org Marg) and TNS Dubai as research director and senior group account director - he has experience with a multitude of large corporations, states an official release.

His assignment with HLL was that of CMI manager responsible for brand tracking and ad-pre-testing; his stint with HSBC Bank as senior VP-customer connect analytics and relationships (CCAR), entailed Implicit research, brand tracking, customer satisfaction, market potential modelling and customer lifetime value segmentation. Kagal is credited with setting up the CCAR division for HSBC Bank.