MUMBAI: The southern leader claims another win.

The Sun Network that is riding a high with Tamil channels Sun and KTV, has now announced that its second Kannada channel - movies-centric Ushe TV - is steadily adding on ratings week by week to its fold.

Quoting the latest TAM (rest of Karnataka) figures, Sun says Ushe TV has a 15 per cent weekly audience share in the C&S 4+ segment for the week ended 26 October, just behind its sibling from the Sun fold, Udaya - a market leader with a channel share of 22 per cent. 

ETV Kannada is in third spot at seven per cent. For the week ended 19 October, the percentage share in the same segment stands at Ushe TV 15 per cent, Udaya TV 26 per cent and ETV Kannada five per cent, claims the network.

Even in Bangalore, a cosmopolitan city, Ushe TV is able to maintain a steady audience share of five to six per cent, claims the channel. The total market audience share for entire Karnataka for the past six weeks in the C& S segment indicates percentage shares between 12 to 16 per cent for Ushe TV, 22 to 26 per cent for Udaya TV and 5 to 8 per cent for ETV Kannada.

The network claims that niche programming, a fine collection of movies, live interactions with the viewers and high quality transmission are the factors that are wooing Kannadigas to Ushe TV.