MUMBAI: The southern media emperor Kalanithi Maran has finally made its official entry into the private radio FM operations under the second phase by unveiling the brand name and the frequency. 

The FM radio operations managed through its subsidiaries Kal Radio Ltd and South Asia FM Ltd will run stations under the brand name 'S FM'.

Starting 6 November, the company will launch three more FM stations on 93.5 MHz FM in Bangalore, Hyderabad and Jaipur. 

Sun will be the fifth player in Bangalore and competing for mindspace with players like Radio City, Radio Mirchi, Radio One and Big 92.7 FM. 

In Hyderabad too, Sun will be battling out with the existing players -- Radio Mirchi, Radio City and Big 92.7FM. While, in Jaipur, Sun will be sharing the space with Radio City, Radio Mirchi, Radio Tadka and MY FM.

With this, the total FM Stations of Sun TV group operational goes to seven as it already operates FM stations in Chennai, Coimbatore, Tirunelveli and Visakhapatnam. 

Works of another 38 FM Stations are in progress as it has retained 45 FM Radio stations across India out of 68 FM stations successfully bid.

Maran will operate 46 stations across the country through Sun TV Ltd's two subsidiaries, Kal Radio and South Asia FM. Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia FM. Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM.