MUMBAI: Pat Walters is the new vice president and chief financial officer (CFO) of Promax & BDA, television's leading organization of promotion and broadcast design.

Walters, who held key finance and operations positions at Sony Pictures Entertainment (SPE) for over a decade, will assume the charge immediately. His new responsibilities will include managing and overseeing all global finance and operations of the organization.

Walters will also be contributing in the areas of administration, marketing and strategic planning as Promax & BDA looks to expand, launching new conferences in India, The Middle East (Dubai), and South Africa this year.

Walters will also liaison with the Promax & BDA sales team as they take on their new assignment as the exclusive sales and marketing representative for the National Academy of Television Arts & Sciences' emmy sponsorship and consumer brand promotions. Walters will be based in Los Angeles.

In an official statement, Promax & BDA chief executive officer Jim Chabin states, "Pat has a solid and impressive background in leadership, team building, operations, finance, marketing and strategic planning. He's successfully managed multi-million dollar marketing budgets for feature films and staffs of over 140 people. He's also restructured Sony's film marketing department from top to bottom and made it more efficient on a variety of levels. With over two decades of experience in the entertainment business, including his years at Sony, Pat will be an asset as the Promax & BDA expands to new markets and develops new initiatives."

Joining Sony in 1984, Walters has held the positions of Director Domestic Marketing Finance and Administration, SPE and senior vice president, finance, SPE.

Most recently, Walters had served as president and co-founder of The Group1LCC, a business consulting firm he started in 2000, which advises clients on finance, organizational structure and operations as well as creates and executes marketing plans and organizes and staff's marketing departments.