MUMBAI: The Viacom-owned film studio Paramount Pictures has announced the appointment of Frederick Huntsberry as its chief operating officer. In his new role at Paramount, Huntsberry will be responsible for worldwide strategic planning and operations for the studio.

Huntsberry comes to Paramount after 12 years with General Electric Co., the parent company of NBC, where he served as NBC Universal Television Distribution EVP as well as Universal Pictures interim president and COO.

"With Frederick's unique experiences and skills, I know he will be a tremendous addition to our management team as we continue to lead Paramount to a bright future," Paramount chairman and chief executive Brad Grey has been quoted in media reports as saying.

Paramount has also announced the expansion of the profile of its president Rob Moore. Moore, who had been in charge of marketing and distribution, will now take charge of its home entertainment and digital operations as well.