MUMBAI: NewsX, the Indi Media-owned English news channel, has announced the appointment of Vishnu Shankar as news director for heading the channel’s news output.

Prior to this, Shankar was with Zee News where he held a range of responsibilities including leading output, online news, sports and special projects. He comes with over 17 years of experience in electronic news media.

NewsX co-promoter Jehangir S Pocha said, “Vishnu is a stellar professional who has worked across all news mediums - print, TV, radio and online. His diverse experience in both international and domestic news organisations will greatly help us create more of the quality news content viewers have come to expect from us."

Shankar started his career with The Times of India and moved on to the BBC in London in editorial positions doing TV, radio and online news targeted at South Asian audiences. In his 12-year career with the BBC, he participated in the coverage of 9/11, major elections in India and international sporting events in cricket and football.

Shankar said, "I am looking forward to working with our young and enthusiastic team to create really special on-air experiences for our viewers."

NewsX is busy in building its editorial and management team gradually. Last month, the company had announced various appointments in its ad sales, technical operations and editorial and strategy and planning.