Mumbai: News18 Network is back with the fourth edition of its award-winning ‘Hindi Ke Samrat’ contest across its channels: News18 India, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Uttar Pradesh/Uttarakhand, and News18 Madhya Pradesh/Chhattisgarh.

The unique contest is a celebration of the Hindi Diwas on the 14 September – to mark the special place that the Hindi language occupies in the heart and mind of the people of the Hindi heartland. The contest challenges viewers to complete famous Hindi idioms (muhawaras) and thereby showcase their proficiency in the language. Those who wish to participate can give a missed call on 9891314814 or go online to the activity’s webpage.

Selected participants will be featured as winners on HSM channels on Hindi Diwas, where they will be gratified and crowned as ‘Hindi Ke Samrat’.

As the leading news network, News18 believes that this viewer engagement campaign is crucial for promoting the Hindi language and delivering content that is not only entertaining but also has high socio-cultural relevance.