Mumbai: India's number one Hindi news channel, News18 India, rolled out a high impact OOH campaign to promote the second edition of the prestigious Amrit Ratna 2023. As part of promotions for the mega event, the channel deployed an outdoor campaign across Delhi-NCR and Mumbai to raise awareness among the public and gain maximum visibility.  

The OOH campaign targeted high visibility locations such as NH8 Delhi, Yamuna Expressway Noida, DND Flyover that links Noida to Delhi, Cyber Hub & Cyber City Gurgaon, Chhatrapati Shivaji Maharaj Terminus and Mahim Junction in Mumbai, among others. The campaign spread across prominent roads, national highways, office spaces, and included unipoles, gantries, LED screens, metro pillars and bridge panels.

Speaking on the OOH campaign, Network18 CEO - Hindi Karan Abhishek Singh said, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers. The response to this campaign has been nothing short of phenomenal, as the audiences have wholeheartedly embraced the tales of our nation's pride."

Through Amrit Ratna, News18 India recognises and honours individuals who have raised India’s stature globally through their passion, exceptional talent and path-breaking achievements. In this edition, notable honourees such as Indian actor Amir Khan, World Champion boxer MC Mary Kom, Indian actress & film director Asha Parikh and many more were bestowed with the Amrit Ratna Samman.