MUMBAI: Question Hour ,the flagship show of News Nation is turning 5 years old. Over last five years the show has covered various developments in political, social, international, sports and variety of other arenas. With the beginning of 2018 the show has undergone a major revamp. The change not only reflects in the format of the show but also the kind of news and reports it serves to the audience. Speaking on the development Editor in Chief , Mr. Sanjay Kulshrestha said “ Question Hour has continued to be with us since the inception of the channel ,it’s a matter of pride that it has been able to create a brand space amongst our viewers”.
The show which goes on air in prime time of 21:00-22:00 Hrs. (Mon-Fri) is one of the top performing slots of the channel. Over last 13 Wks (Wk39-51’17) it has garnered around 41 Million Gross Impressions in the HSM market. Managing Editor and host of the show Mr. Ajay Kumar said “ We believe in creating value proposition for our viewers and this show since its beginning has strived to provide news as it is to them, the new format is a step towards further strengthening this cause”.
The show is further supported by marketing actives across trade mediums , social platforms , audience interaction and cross channel promotions . Mr. Sanjay Kulshrestha further added “ You can understand differentiation of Question Hour show from its peers through the tag line – Kyounki Khabar Yanhi hai (because news is here)”