MUMBAI: Just a few months after debuting the Sanskrit Sloka ad, the Aditya Birla group is all ready to unveil the group's new ad commercial.

The exclusive premiere will be telecast on Star News at 9:00 pm on Saturday, 21 February 2004 and will be on air for four months.

The epic commercial portrays the Aditya Birla Group as a premier global entity. According to a company release, the group, which competes with the best organisations worldwide, has made its mark as one-of-its-kind Indian multinational with an established presence in textile, copper and carbon black markets for over 30 years.

The group, says the release, wished to reach out to a key decision-making audience and hence decided to chose Star News as the ideal platform for the exclusive premiere of the commercial.

Created by VGC - Vyas Gianetti Creative, the commercial shows a young Indian man as the face of the group. He leaps and bounds across continents, defying gravity, carrying the Aditya Birla flag, creating a foothold for himself every step of the way.

The 60-second commercial reflects the melting points of eastern and western
cultures, setting paradigms that meet exacting international standards to
create the unique positioning of the Aditya Birla Group, adds the release.