Network18 to relaunch News18 UP with new packaging

Network18 to relaunch News18 UP with new packaging

The idea is to give regional viewers a channel which has a vivid look and feel.

News18 Uttar Pradesh/Uttarakhand

MUMBAI: It’s going in for a refresh. Network18 is all geared up to relaunch its regional Hindi news channel News18 Uttar Pradesh/Uttarakhand come 25 January. Viewers can expect a spanking new layout, with refreshing designs and colour.

According to a top source from Network18, the new version of channel will be unveiled at an event in Lucknow titled Rising UP in the presence of Uttar Pradesh  chief minister Yogi Adityanath.

The ticker is expected to be aggressive with bolder uniform fonts, enhanced animation and graphics with the basic colors being yellow, red, white and black. 

Despite the look and feel change, the focus on content will remain the same; with some changes in the programming lineup. New racy shows are being added to the FPC even as existing ones are being spruced up. The entire operational staff is moving from Hyderabad to its offices in Noida. The studios there have been refurbished, and the shift is slated to take place on 1 February.

Channel sources say the effort has been to organise the layout and have designated spaces for each section- be it the ticker, the aston band, or the middle section. The idea: make it look classy -like the national news channels -  and draw in younger audiences.

Though the decision to give a new touch to the channel had been taken a long time ago, the sources reveal it took two months for the three-member team comprises of Amish Devgan - Managing Editor, News18; Arun Kumar Pandey - Senior Editor, Network18 and Joel Samuel - Senior Executive Producer, News18 to get it right in terms of look and feel, using Vizrt and After effects.

Indiantelevision.com  accessed the packaging screenshots from the News18 Uttar Pardesh twitter handle.