MUMBAI: Network18 will pump in customised finance, news and technology content to Idea Cellular subscribers.

The services will be powered by the group's online news properties - moneycontrol.com, IBNLive.com and Tech2.com.

Subscribers to general news and tech content will have to pay Rs 30 a month while the weekly fee is Rs 10 and for daily services it is Rs 3. The subscription price for finance content is Rs 50 a month, Rs 15 a week and Rs 5 per day.

"These offerings are a great beginning for us. With the combined expertise of Network 18 and Idea Cellular, we will be able to serve the masses in a better manner," says Network18 mobile business head Rahul Pandey.

The services will be available to GPRS users of Idea across its 15 telecom circles in India. The service can be accessed on Idea’s WAP portal- wap.ideaFresh.com.

"The sites will offer information and updates with text, video and pictures in a crisp, mobile-friendly format for Idea GPRS subscribers on the move," says Idea Cellular CMO Pradeep Shrivastava.