MUMBAI: Network18, India’s most diversified media conglomerate today announced the appointment of Maruti Indoria as Business Head for CricketNext. CricketNext is one of Indian sub-continent’s most read and followed cricket website. A dynamic website, which offers its viewers live ball-by-ball coverage of all international matches and news ranging from match reports to inside scoops on cricket stars and the functioning of cricket associations across the globe, CricketNext is every cricket lover’s one-stop destination. Anil Kumble is the brand ambassador for the site.

With over fifteen years of experience across Ad Sales, Digital Marketing and Social Media Marketing, Maruti joins Network18 from SonyLIV Sports. He was heading monetization for SonyLIV Sports, where he was responsible for driving revenues from marquee properties like FIFA World Cup, multiple India Cricket series, and other premium sports like MotoGP, NBA, WWE etc. Before SonyLIV, he has worked with Times Internet, DB Digital, Sify Technologies and Business Standard in revenue roles. Along the way he also had his own start-up in Social Media Marketing.

Maruti is a post-graduate in Marketing from Mumbai University. He will be based in Network18’s office in Mumbai and report to Puneet Singhvi, Head – Network18 Digital.