MUMBAI: News channels CNN-IBN and IBN7 have planned to launch a Media Institute Initiative (MII) that will engage media schools in the country and abroad through a structured and collaborative approach aimed at unleashing the potential of the youth. Initiative aims to deepen the industry – academia engagement in the media space through seminars, internships, guest lectures and other interventions for sectoral capability enhancement.

Speaking on the MII, Network18 president news Umesh Upadhyay said, “We are really happy to launch the Media Institute Initiative that will engage the industry, the youth and the sharpest academic minds on an on-going basis. The cross-pollination of ideas and talent will create unparalleled opportunities and ideas that will have the potential to define the media landscape of the future.”

Under this initiative, the first Memorandum of Understanding (MoU) is being signed with the Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya, Raipur in the presence of Chhattisgarh chief minister Raman Singh. The MOU will be signed between Network18 president news Umesh Upadhyay, and Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya vice chancellor Sachchidanand Joshi on 30 January 2015 in Raipur. IBN7 deputy managing editor Sumit Awasthi will address the aspiring media professionals in the city.