HYDERABAD: News Corp's NDS has announced a strategic partnership with MagnaQuest, a leading customer care and billing solutions provider for the pay-TV and convergence industry headquartered in Hyderabad.
 
 
An official release informs that the companies have completed integration of the NDS VideoGuard conditional access with MagnaQuest's MQSubscribe customer care and billing solution. The integrated solutions create a valuable opportunity for operators to maximise their revenue and reduce churn.

The robust feature set of VideoGuard that enables operators to package content in a variety of ways, in conjunction with MQSubscribe's ability to bill flexibly for each such option can be a winning deployment option. NDS and MagnaQuest will also co-operate for joint sales and marketing activities in the Asia Pacific region, states the release.

NDS, Asia Pacific VP and GM Sue Taylor said, "NDS is committed to providing open end-to-end solutions that ensure faster and easier integration for our customers. We selected MagnaQuest as a partner because the India-specific features of MQSubscribe make it uniquely suited to the Indian cable TV market."

MagnaQuest VP (Sales and Marketing) A. N. Vasan said, "NDS and MagnaQuest have ambitious aspirations to serve the customers with an unbeatable value proposition. Both companies have developed world-leading technology, and have deep domain and geographical knowledge of the markets, but also continually strive to improve it with aggressive product roadmaps and a strong R&D team. Together we offer an end-to-end pay-TV solution with a very compelling value proposition."