NEW YORK: NBC, America's Olympic Network and Clear Channel Advantage, a division of San Antonio-based Clear Channel Worldwide, announced a marketing alliance for the next five Olympic Games, last week.
The agreement begins with the 2004 Olympic Games in Athens and extends through the 2012 Olympic Games, to be held in a host city yet to be determined.
The joint announcement was made by The NBC Agency co-president John Miller and Clear Channel Advantage president Don Howe last Wednesday.
The partnership pairs the US' number one television network with the largest radio broadcaster and leading live entertainment producer.
Clear Channel Advantage develops, sells and executes media-marketing initiatives intended to help advertisers reach active and on-the-go consumers.
NBC is planning to present 24-hour, around-the-clock coverage of the 2004 Olympic Games utilizing all five NBC-owned networks: NBC, MSNBC, CNBC, Bravo and Telemundo. The company holds the exclusive U.S. broadcast rights to the Olympic Games through 2012, which include Athens in 2004, Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and the Summer Games of 2012.