MUMBAI: Football Media Services (FMS), the joint venture between Infront Sports & Media and Dentsu handling the distribution of Asian broadcast rights to the 2007-2014 Fifia events on behalf of soccer's governing body Fifa has successfully negotiated a broadcast rights agreement with Korean broadcaster SBS International.

The agreement covers the broadcast rights in Korea for all 2007-2014 Fifa events, including all matches of the 2010 and 2014 Fifa World Cups.

SBS International is the international acquisition arm of Seoul Broadcasting System, one of the leading national South Korean television and radio networks. SBS was previously a joint rights holder for the 2002 and 2006 Fifa World Cups along with two other major networks in Korea.

FMS MD TMichael Francombe says, “The agreement with SBS International is a great start for Fifa’s distribution plans in Asia and for Football Media Services. I am confident that SBS will be an excellent and innovative partner for Fifa.

"Working with a major national broadcaster will ensure maximum coverage and audiences for the Fifa World Cups and other Fifa events in this important Asian market.”

The 2010 Fifa World Cup will take place across nine cities in South Africa: Cape Town, Durban, Johannesburg, Bloemfontein, Nelspruit, Polokwane, Port Elizabeth, Pretoria and Rustenburg. The final event will consist of 64 matches. The international signal will be produced by Host Broadcast Services (HBS). HBS was also the host broadcaster for the 2002 World Cup Korea/Japan and 2006 Fifa World Cup Germany.