MUMBAI: Online television network JumpTV has commercially launched Punjab Today, India's first, regional 24-hour news channel, and the music channel Balle Balle.
For a monthly subscription of $9.95 each, all news and entertainment reports from India can now be accessed to both stations on the internet- enabled device of their choice. JumpTV subscribers worldwide can now watch around-the-clock news coverage on Punjab Today. Some of the station's top-rated programs include: Khabran Bollywood Diyan, a weekly show discussing the major happenings in Bollywood; the political program Siyasi Halcha and Sohna Punjab, focusing on Punjab's heritage and culture.
Additionally, with the commercial launch of Balle Balle, the latest Punjabi and Hindi music videos are now available to JumpTV's subscribers. The channel features interviews with Bollywood personalities, sneak previews and an excellent mix of entertainment shows including, Inbox, Hafta Vasool, Non Stop Hits and Hip Hop.
"By partnering with JumpTV, Balle Balle and Punjab Today are now able to reach a global audience, allowing people living outside of India the opportunity to stay on top of the country's latest news and music. The decision to work with JumpTV was a simple one, based on their proven track record of being a valued Internet-broadcast partner for hundreds of television stations like ours. We are confident that this partnership will help our channels bridge the gap between the millions of fans living away from home, craving Punjabi news and Indian music television programming," said STV Enterprises Ltd president and CEO Upinder Nayar.
"Partnering with both Punjab Today and Balle Balle made perfect sense. Each station exemplifies the quality regional and national programming JumpTV is committed to broadcasting. Now, Punjabis outside of India can enjoy news and music from home on a real-time basis, providing a direct connection to their culture and language," said JumpTV International president and CEO Kaleil Isaza Tuzman.
Jump TV's global internet-television network streams live, high-quality international television signals via its website from stations in more than 65 countries. Subscribers can access channels through any internet-enabled device including home computers, laptops, internet-enabled televisions, mobile phones and video game consoles.
