NEW DELHI: Jain Television, set to become the first Business & News Channel in Hindi, has entered into an exclusive content sharing arrangement with 18 leading regional publications, across the country. 

Through this unique tie-up, Jain Television will share the content of its Budget special programme, Mere Sau Rupaye with these publications and get their editors and journalists on the programme.
 

According to Jain Television managing editor Ankur Jain, "The idea is to bring news into peoples language, even if it means simplifying the complex business and finance matters." 

"Moreover, appearance of senior mediapersons on the programme will provide unbiased and expert opinion to the viewers", added Jain. The transcripts of Mere Sau Rupaye, aired on Jain Television every day between February 22 - March 5, 2003, between 7.00 - 10.00 pm will be published in key regional dailies such as:

North 
 Aaj  all Editions in UP 
 Jansatta Express  Lucknow 
 Prabhat Khabar  Ranchi, Patna 
 Greater Kashmir  Jammu
 Navabharat Nagpur, Mumbai and Bhopal 
 Jansatta - Raipur 

East 
 Prabhat Khabar  Kolkata 
Dharitri  Bhubaneswar 
 Purvanchal Prahiri  Assam 
 Amar Assam  Assam 

West 
 Loksatta - Ahmedabad 
Jansatta - Ahmedabad
 Sambhav - Ahmedabad 
 Mumbai Samachar - Mumbai 
 Navjyoti  Ajmer 

South
 Siasat - Hyderabad 
 Vaartha (Hindi/ Telugu)  Hyderabad 
 New Indian Express Hyderabad, Bangalore, Chennai 

In line with its plans to become the first free-to-air Business and News Channel in Hindi, Jain Television is totally changing the look and feel of the current programme content, aiming to reach out to all the news watchers in 40 million Cable & Satellite (C&S) households in the country. 

Jain Television has started a series of new programmes where the countrys leading economists, financial analysts, corporate heads, former prime ministers and finance minsters will give their expert opinions about the Budget. This includes series such as Mere Sau Rupaye, Agar Aap FM Hote and Sau Rupaye Ka Chutta.