MUMBAI: Holding on to the cricket loving audience. That is what the first test match in the India England series has managed to do. Tam figures indicate that the ratings achieved were similar to what had been done when India played Sri Lanka last year and only slightly less than what was achieved when India toured pakistan..

Tam data c&s 4+ shows that for the first test match DD had a rating of 1.6 while Sahara One managed a rating of 0.9. This is similar to the ratings that the India Sri Lanka test series got last year.

DD had a rating of 1.6 while Zee Sports had a rating of 0.8. Of course one must consider the fact that Sahara One has better connectivity than Zee Sports. Where Sahara One fared better was in the Hindi Speaking Markets. It managed a rating of 1.3 compared to the 0.9 that Zee Sports managed during the India Sri Lanka test matches.

The good news is that the test ratings for the India England series was only slightly less than what Ten Sports managed for the India Pakistan tests which was 2.9 c&s4+. The India England series delivered 86 per cent of the audience for the India Pakistan series c&s4+.

Test cricket rates better among men. For males c&s ABC 15+ DD managed a rating of 2.2 while Sahara One managed a rating of 1.2. The India Sri Lanka test series managed a rating of 2.3 on DD and 1.2 on Zee Sports. Ten Sports got a rating for 4.3 for the India Pakistan test matches.