MUMBAI: Starting 3 January IBN 7 will rebrand its Breakfast Show to Breakfast News From Kumbh for the duration of the Kumbh mela.

The show will get live news updates from the heart of Mela Sthal everyday at 7 am. IBN 7 will continue its coverage of Mela till Mahashivratri on 15 February.

IBN 7 managing editor Ashutosh said, "The Kumbh mela holds special significance in the lives of most Hindus across the country and beyond. We at IBN 7 are thus celebrating this occasion by bringing our viewers up-to-the-minute news directly from the banks of the Ganga. I am confident this Kumbh special will be well received by our audience."

The Ardha Kumbh Mela signifies one of the most auspicious times and place (at the sangam or confluence of the Ganga, Yamuna and Saraswati in Allahabad) for Hindu devotees. The mela lasts for over six weeks, and is wrapped up on the occasion of Mahashivratri.