MUMBAI: It's going to be seven soon and it has some plans to celebrate. Besides a celebration party at Fashion Bar at Loft Club, in Cannes on Tuesday 30 March 2004 starting at 11 PM onwards, Fashion TV at MIP TV 2004 will showcase its new services for video streaming on mobile phones.

Touted as a global TV leader of fashion, model, and style, the channel's special celebration plans will enable the viewers to tune into Midnight Hot programme much before midnight on phones. The company will also be hosting a video stream on internet, video-on-demand services, as well as video magazines for DVD premiums inserts for printed magazines.

With its mission statement being 'I see it first on FTV', the channels offers a peak into all the latest fashion weeks, fashion parties, models, events from all over the world live or within days of it happening, informs a company release.

Available in more than 135 countries, over 35 satellites, thousands of cable systems, 4,000,000 hotel rooms, more than 100,000 clubs, hairdressers, airport lounges, gyms, the channel has launched 24 'Fashion Bars' launched and has scheduled another 20 for this year.

Founder of Fashion TV Model Awards, 'Fashion Week' parties, FTV beach, FTV parties, Fashion Bar, 'Fashion TV Model Awards 'winners tour' and many more events as a driver for content and publicity, the channel will focus on China this year, says the release.

The highlights for 2004 is a rapid expansion in China with the 'Fashion Model Awards' spectacle, which is a multimillion production in cooperation with the leading Chinese TV terrestrial station, Guangdong TV, to be broadcast live all over China and the world, followed by a 'Fashion Model Awards Winner's Tour' to Cannes Film Festival and the Grand Prix of Monaco in end of May 2004.