MUMBAI: FremantleMedia Enterprises (FME), has promoted Olivier Gers to general manager of FremantleMedia Licensing Worldwide (FLW).

In this position, Gers will oversee the exploitation of FremantleMedia’s many strong brands off screen around the world and will be responsible for developing product and promotional associations that enhance and extend consumers’ experience of each property, including brand licensing, music publishing, online and interactive, sponsorship, live events and telephony. Gers will be based in New York and will report to FremantleMedia Enterprises CEO David Ellender.

Gers, who has been promoted from his previous role as FLW Americas executive vice president, will work together with Ellender to develop, set and implement the company’s ancillary rights strategic direction within the newly-created FremantleMedia Enterprises Group.

Ellender said, "I am really delighted that Olivier has agreed to take the helm of FLW. Since joining the company, Olivier has demonstrated a great ability to develop an innovative and hugely successful blend of ancillary rights options around some our key TV brands, working on international hits such as American Idol, The Price Is Right and Family Feud. He has made a significant impact on the growth of the business in the Americas and I am confident that, with his great talent and experience, he is the ideal leader to further build upon FLW’s existing reputation and success and further strengthen our position as leading ancillary rights experts around the world."

Gers added, "I'm extremely excited to be taking on this role and leading such a talented team of executives from across the globe. FremantleMedia has developed some of the world’s preeminent entertainment brands and I’m looking forward to working with all our partners worldwide to bring these brands to the next level."