MUMBAI: FremantleMedia Licensing Worldwide, Americas (FLW, Americas) has appointed Nora Wong as licensing manager, Americas.

In this newly created position, Wong will manage the licensing of key FremantleMedia brands such as American Idol, The Price Is Right and Family Feud for the apparel, health and beauty and publishing categories. She will be based in FremantleMedia's Santa Monica office and will report directly to FremantleMedia Licensing Worldwide, Americas vice president licensing David Luner.

"This has been a very active year for FremantleMedia as many of our properties like American Idol, The Price Is Right and Family Feud continue to gain in popularity and perform beyond our expectations. This success has provided us with a great opportunity to build our licensing division in order to meet consumer demand for products based on our brands. Nora will be an excellent addition to our team. Based on her experience with emerging youth trends, consumer publications, fashion and style trends and interactive home DVD gaming, we could not have chosen a better person to round out the licensing team," said Luner.

Wong brings a wealth of related experience into her new role at FremantleMedia. Most recently, Wong served as graphic novel editor for Tokyo Pop. Wong also served as a contributing writer to Magic and Women's Wear Daily Magic where she covered the women's contemporary wear, street wear, urban wear and accessories beat.

Her position just prior to joining FremantleMedia was as Imagination Enterprises director marketing where she oversaw licensed DVD games based on Family Feud, Sponge Bob Squarepants, Pirates of the Caribbean and Name That Tune.