MUMBAI: A plenary session of the Frames convention which takes place from 22 to 24 March 2006 will look at the Future of Print Media as a Business.

The print media in recent times, has been the center of attention form the policy makers, investors, advertising community and marketers. With the increase in literacy levels, coming of age of a very young population, urbanisation, will the print media continue with its success story? In this kind of a scenario how do the media barons see the business potential emerging?

The speakers are INS president Jacob Mathew who is also the executive director and editor of Malayala Manorama and India Today CEO Aroon Purie.

Another session will look at the next wave of TV promos. On-air promos are very important as they introduce viewers to programmes and the channel. Often viewers feel that promos are more exciting than the programming they are pushing. What is the next wave to induce appointment viewing, brand exposure & drive imagery? What can cut the clutter?

Looking to provide answers to these questions are Times Global CEO Sunil Lulla, Tam Group's Pradeep Hejmadi and Vivek Srivastava, Brandspeed director Jon Griffin,
Red Bee Media creative director Andy Bryant and Bruce Dunlop and Associates, Asia business director Philip Kitcher.

Mobile entertainment with its ability to dissect boundaries of time and space will be a big revenue driver for mobile operators, device manufacturers and media/content owners. Media and entertainment will be at the epicenter of the explosive growth in mobile entertainment industry. A session will look at this new media. It will be moderated by Hungama.com CEO Neeraj Roy. The speakers are Tata Teleservices VP, content and application Pankaj Sethi, Indiagames CEO Vishal Gondal, Mauj COO Arun Gupta and Coruscant Tec director Alex Kuruvilla.