MUMBAI: The Essar backed Fortune Online Lottery has joined the World Lottery Association (WLA) as a full-fledged member.

The World Lottery Association represents 143 lotteries from 74 countries on all five continents, with combined annual revenues in excess of US$ 103 billion. As a full-fledged member of the WLA, Fortune will now represent India at this global platform for lottery operators across the world, according to an official release. 

Fortune is promoted by CAIRS Computer Aided Information Research services (P) Ltd, in association with the Essar Telecom Group. CAIRS has the sole distribution rights for computer lottery organised by the Government of Nagaland. Fortune, claims the release, is backed by latest technology on all fronts - hardware, communications and software from its technology partner Editec - a European based online lottery firm and a leading supplier of on-line computerized wagering systems with worldwide operations.
 

Says Fortune's COO Zeev Leshem, "Membership to the WLA is a step towards benchmarking ourselves with the global leaders in lotteries. As a privileged member of the WLA, we would now be able to coordinate with lotteries across the world, sharing information and insights on games as well as lottery operations'. In our efforts to devise better games and entertainment value for our consumers, the WLA will help us gain exposure with best of breed practices thus helping us enhance our product offerings."

The WLA has been at the forefront in identifying lottery trends across the world. Its forums on lottery related issues such as security and risk management have been well received by members and industry experts across the world. The WLA advertising awards and comprehensive reports on specific markets have set the standards for industry analysis in the lottery domain.