HONG KONG: E! Network has inked two mobile deals in Asia-Pacific with Foxtel by Mobile and Vodafone in Australia.

The announcement was made today by E! Networks MD Asia Christine Fellowes.

According to her, “E! continues to lead the way in digital media, having established a specialized production unit last year named Short Form programming and New Content Unit or Spanc designed to develop short form and new media content.”

Foxtel by Mobile will offer E! content on its 3G platform beginning this month, offering 90 minutes looped video feed of E1’s content featuring the latest in entertainment news information, celebrity profiles and providing consumers with a linear experience similar to traditional TV.

E! Network’s present wireless partners in Asia-pacific include Telecom New Zealand, 3 Australia and Starhub Singapore.

The E! Everywhere initiative, which first launched in early 2006, is designed to empower E! audiences to consume content whenever, wherever and however they choose.