MUMBAI: Distraction has announced the sale of the spoof Sins of Love to Fremantle in France. The latter is currently negotiating with a number of French networks. With pre-production already under way, Distraction hopes the show will start airing as early as next fall.

FremantleMedia France president Bibiane Godefroy said, "The unusual humour of this format struck me from the moment I saw it first at Mipcom. Set in a vibrant city, Sins of Love sends up the 'soaps' with a completely whacky universe of love triangles, family dramas and conspiracies that pay gloriously uproarious tribute to the genre's every cliché. I think this new genre of scripted format will be attractive to French broadcasters."

"We are very excited to be working with Fremantle on this project. Not only are we assured of the quality of their adaptation, but we are also confident that it will become a cult series," said Distraction president and CEO Michel Rodrigue.

As the development of interactive content from such formats is already proving an asset on properties such as Love Bugs, Distraction has already begun work on a strategy for Sins of Love with Interactive Rights Management (IRM). The services will range from fixed line telephony brand extensions to MMS comic strips and mobile video downloads for the show, states an official release.