Mumbai: English business news channel CNBC-TV18 is launching a special series “Financial Quotient” that caters to women in their journey towards financial freedom. The first season of the show goes live on 3 September at 2 p.m and will air every Friday.
The channel has roped in Aditya Birla Sun Life Mutual Fund and Zebpay as sponsors for the show.
The show will be hosted by CNBC-TV18, deputy editor, Sumaira Abidi and each episode will focus on contemporary and relevant topics such as investing for the first time, insurance, estate planning, risk profiling, assessment, inheritance management, reviewing and consolidation of investments, etc.
It will also shed light on aspects such as retirement planning, maternity planning and career breaks, thus keeping women at the centre of the conversation. Additionally, the show will focus on providing wealth solutions for the entire family, making it relevant to men as well.
“The growing share of women opting for credit, opening trading accounts, investing in mutual funds and equity markets and checking CIBIL scores clearly points to the emergence of a healthy appetite for investment-related guidance among the female audience,” said the channel in a statement.
“Fund your dreams, fund your freedom, it’s your time. This is the central theme behind 'Financial Quotient'. We could not have been prouder to bring such a unique and powerful content offering to our women audience in this form," said Network18, chief executive officer, business news, Smriti Mehra. "As a nation, we have faced some very tough challenges in the last 1.5 years, and our endeavour as a brand has always been to be the best possible ally to our audience in their journey towards wealth creation and financial planning. Our women and money series is simply the natural progression to carry this philosophy forward."
“We have held several impactful and large-scale initiatives over the years that have propagated investment awareness," said Aditya Birla Sun Life AMC, managing director and chief executive officer, A Balasubramanian. "While our efforts have been recognised, our pursuit to spread financial education is relentless and we have now embarked on an ambitious journey with For HER - one of the largest financial literacy initiatives aimed at women in India in collaboration with The Women’s Collection, and we aim to reach over 10 million women across the country in next three years."
“ZebPay's Women’s DAO (Decentralized Autonomous Organization) is an all-women-led decision-making project that uses blockchain technology. The goal of this initiative is to promote more women in ZebPay's leadership roles by providing a supportive environment and also create new programs for higher engagement with women customers," said ZebPay, co-chief executive officer, Avinash Shekhar.
