MUMBAI: The independent trade consultancy for China's media industries CMM Intelligence has announced an extended three year deal with the Shanghai TV Festival (STVF). This deal will see CMM-I further consolidating European presence at one of China's biggest international TV festival to be held from 17 to 21 June.

Under the new agreement, CMM-I will offer a one stop service for European media companies attending STVF's International Film & TV Market (18 to 20 June) through the CMM-I European (EU) Pavilion. In addition to management of the central exhibition space, the new agreement allows CMM-I to extend its delivery of value added services, including meeting facilitation, networking functions and trade publications.

Welcoming the agreement, STVF's market director Zhang Ming noted, "CMM-I is not only one of STVF's longest standing partners, it continues to be one of the most innovative. This new agreement strengthens Europe's presence on the trading floor and creates new opportunities for companies to build sustainable trade relationships".

According to CMM-I MD Anke Redl, STVF continues to be Europe's preferred trade destination and the new agreement will have a significant impact on how EU companies engage with Chinese media. "Europe still faces massive knowledge gaps and this deal means we can now provide clients with full before, during and post market services. You will see Europe becoming far more prominent in the market".

First established in 2004, the CMM-I EU Pavilion is the largest international group exhibition at the Shanghai event and brings together broadcasters, production houses and distributors from across the EU. Previous exhibitors have included Granada Media, Channel 4, RTVE, Deutsche Welle, Belgium TV etc. EU Pavilion participants will also benefit from exposure in CMM-I functions and publications, including the European Programming Guide and CMM-I's proprietary intelligence products.