MUMBAI: China.com Inc., an online game, mobile value added services and internet services provider operating principally in China, and a 77 percent-owned subsidiary of CDC Corporation, has formed a strategic partnership with Google.

Under the agreement, Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in China.

Leveraging on its unique and valuable URL and the attractive demographics of its core user base, China.com has launched a group of websites focused on various countries and regions to help global businesses access the increasing affluent consumers in China, one of the fastest growing consumer markets in the world. The proposed partnership will be one of the most comprehensive partnerships between Google and a China internet portal since Google entered the China market, states an official release.

The partnership with Google is expected to further enhance the user experience for China.com's expanding base of domestic and international users, and is another demonstration of the company's strategy to grow its user base by continuously upgrading its services and introducing new and compelling products. To maximize the benefits of the partnership, China.com and Google will cooperate across several areas including branding, content and advertising operations, adds the release.

"China.com firmly believes that this partnership between the world's premier search company and one of China's leading portals with over 5 million daily users is a perfect fit. By harnessing Google's innovative technology to China.com's deep understanding of the China market, we can rapidly expand the user base and generate new revenue opportunities for both companies," says China.com executive director & CFO Dr. Xiaowei Chen.

"China is a key area of focus for Google and we are rapidly expanding our presence and operations in this important market. We are excited about our partnership with China.com and we expect our current partnership to bring significant strategic benefits. We are also looking forward to exploring with China.com further areas where our companies cooperate," states Google president of Sales and Business Development for Greater China Johnny Chou.