MUMBAI: Carat Group UK has announced the acquisition of the Midlands based sports marketing agency TSM and in doing so have created a Sports Marketing Division branded Carat Sport UK.

Managed by Andrew Wilding and David Reilly, TSM has been working very closely with Carat over the last 18 months to develop a sports marketing service for Carat clients, says a company release, during which they successfully negotiated The Times partnership with the English Cricket Board worth ?1.2m. The JV will now be working exclusively for Carat Group clients to create, negotiate and deliver sports marketing solutions.

According to head of Carat Sponsorship, David Peters,"Communication strategy is at the heart of our business and it was imperative for us to extend our service to include sport, a fast growing and important communication channel. In TSM we have found the right partners to provide this service and they will add significant value to our client offer"

Director Carat Sport Andrew Wilding says, "TSM’s success to date has been based on providing our clients with innovative and measurable communication solutions through sport. Working purely on the client side has enabled us to provide an impartial and highly focused service, a service we look forward to delivering to the high quality clients within the Carat Group."