MUMBAI: Buena Vista International Television–Asia Pacific (BVITV-AP) has concluded its first live action series mobile content agreement with ABS-CBN Interactive (ABSi), a division of the ABS-CBN Broadcasting Company in the Philippines. 

This agreement is in line with Buena Vista International Television–Asia Pacific (BVITV-AP), the international television distribution arm of The Walt Disney Company's focus on the application of technology to enhance its content and expand its distribution to deliver it anytime, anywhere, according to an official statement.

For the first time in the Philippines, ABS-CBN Interactive’s mobile customers will be able to enjoy mobile video content from BVITV’s hit series, Desperate Housewives and Grey’s Anatomy, including second season sneak peeks, behind-the-scenes and recaps video clips, plus SMS infotext, wallpaper and WAP sites – to tie in with the television broadcast. 

Seasons two of Desperate Housewives and Grey’s Anatomy are currently airing on Studio 23, one of ABS-CBN’s television networks, which is currently celebrating its 10 anniversary on-air.

“We are thrilled to be the first U.S. studio to offer mobile content and clips of live action series content on the recently launched 3G platforms in the Philippines,” says BVITV-AP senior vice president and managing director Steve Macallister. “We look forward to working with ABS-CBN Interactive and clients around the region to deliver our programming in innovative and interactive ways to consumers – one of the key priorities at BVITV – enhancing the entertainment experience for fans of our series’.”

”This exciting partnership with BVITV-AP will create a complete viewing experience for Studio 23 audiences, extending their affinity with the shows and allowing them to bring it with them anywhere they go, through their mobile phones,” said ABS-CBN Interactive MD Paolo Pineda.