CANNES: Buena Vista International Television (BVITV) and France Telecom have concluded a multi-year VOD (voice on demand) agreement to allow subscribers to enjoy a selection of movies from BVITV’s portfolio, through France Telecom’s Wanadoo broadband, and MaLigne IPTV set top box services.
Under the new agreement, France Telecom’s subscribers will be able to enjoy a selection of current and library features from producer groups such as Touchstone Pictures and Miramax Films. Viewers will be able to access the content online via Wanadoo broadband, downloading movies for a period of up to 30 days, or via the MaLigne set top box service. On both services, titles will be available for 24 hours once the film has been accessed.
The selection will include first run current titles such as Flightplan, Casanova, Finding Neverland, Kinky Boots and The Hitchhiker’s Guide to the Galaxy.
In addition, subscribers will be able to enjoy a selection of library titles, including Pretty Woman, Armageddon Pearl Harbor, Signs and Unbreakable.
For BVITV, this agreement was concluded by vice president sales, French-speaking Europe and Middle East Florent Gaignault and pay TV and new technologies vice president sales Damian Newton.
BVITV EMEA senior vice president sales and portfolio development Philippe Maigret said, "We are working with operators such as France Telecom to provide secure ways for viewers across the world to access our movies online, on demand, and to help drive uptake of legitimate download services. This VOD agreement across France Telecom’s IPTV and broadband platforms marks the beginning of a key relationship, which we see eventually covering additional territories in Europe, across our programming portfolio for distribution on emerging platforms."
France Telecom executive vice president content division Patricia Langrand added, "We are very pleased to announce the first and promising step towards a strong and creative partnership. Our intention is to extend this first agreement to other territories and to develop our partnership with other content, such as BVITV’s fantastic portfolio of series. For that purpose, we will offer our commitment to our customers: my favourite programmes, everywhere, whenever I want, and the way I want."
