MUMBAI:Buena Vista International Television–Asia Pacific (BVITV-AP), the international television distribution arm of Disney has concluded a multi-year agreement with Korean pay-per-view (PPV) and video-on-demand (VoD) operator CGV Choice, a subsidiary of CJ Media.

The deal is for current and library features from BVITV-AP’s features portfolio. BVITV-AP is the first US studio to deliver Hollywood movies on CGV Choice’s VOD platform. This agreement is in line with Disney's focus on the application of technology to enhance its content and expand its distribution to deliver it anytime, anywhere.

Under this licensing agreement, subscribers to CGV Choice are able to enjoy films like The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Pirates of The Caribbean: The Curse of The Black Pearl, Flightplan, National Treasure and Casanova.

BVITV-AP’s senior VP, MD Steve Macallister says, “We are pleased to be the first U.S. studio to be delivering hit Hollywood blockbusters on-demand to CGV Choice’s pay-per-view and VOD subscribers. This is another groundbreaking new media deal for BVITV in Korea and reflects our commitment to finding new and innovative ways to deliver our quality content whenever consumers want it.”

CJ Media executive VP Richard Shim says, "We are thrilled to have BVITV-AP as an important partner of our service. CGV Choice is Korea’s premier PPV and VOD operator and service brand of CJ Media.

“At present, Korea's Cable TV market is fast developing its digital convergence, and VOD stands to lead in new media. We look forward to providing our VOD subscribers with BVITV-AP’s high quality Hollywood blockbusters that will position us as the leader in this exciting new media space.”